Policies
Every piece we sell is a premium reproduction — designed and made independently by us, and never presented as a designer original.
Last updated: September 2026 · Published by Premium Pakistani Dresses
A premium reproduction is a garment we design, cut, embroider and finish ourselves, taking its inspiration from contemporary Pakistani couture: a silhouette, a colour story or a style of embroidery that a designer house made popular that season. The interpretation, the pattern, the fabric sourcing and the workmanship are ours.
“Premium” describes the standard we hold ourselves to: named fabrics, embroidery described as it was actually made, every included piece itemised, and an inspection before dispatch. It is not a claim of equivalence to any particular designer piece, and it is not a grading system used anywhere else in the industry.
Honest description is the whole of the promise, so it is worth being specific about what we commit to on every product page.
Fabrics are named — organza, chiffon, net, raw silk, velvet, jamawar, lawn, grip, masri — and blends are stated as blends. Where a garment uses a different fabric for the shirt, the dupatta, the lining and the trouser, each is listed separately. Weight and handle are described in ordinary words (structured, fluid, sheer, heavy) rather than invented technical grades.
Hand-guided adda work and machine embroidery are named as what they are. Applied elements — sequins, tilla, dabka, naqshi, zari thread, pearls, stones, mirrors — are listed by type. Stones and pearls are decorative components, never gemstones. Where embroidery covers only part of a garment, we say which part.
Images are edited for exposure and white balance so the shade on screen is as close as we can get it to the cloth. We do not shift a colour to make it more appealing. Screens differ, so a small variation between your display and the garment is normal; if the difference is not small, that is a fault and we want to hear about it.
Every piece in the parcel is listed before you buy. Unstitched sets state the fabric supplied for each piece; stitched garments are cut either to our published size chart or to the measurements you submit for custom stitching.
Adda work, tilla, dabka and other hand-guided embroidery are worked by people, not printed by machines. Small differences in stitch density, motif placement and finishing between two pieces of the same design are part of the craft, not a fault, and the same is true of the slight difference between a screen colour and the cloth itself.
A defect is different: an open seam, unsecured embroidery, a missing piece or a faulty fastening. Our returns and exchanges policy explains how each is handled, and how to report a problem within the returns window.
We respect trade marks and we do not reproduce them. Our garments carry no third-party branding, and our listings do not use a designer’s name, logo or campaign imagery to sell a piece. Where a description refers to a recognisable style, it does so descriptively — to tell you what the garment looks like — and never to imply endorsement, affiliation or origin.
If you hold rights in a design and believe a listing of ours crosses that line, write to us with the listing URL and a description of the right you hold. We review every such notice, we remove listings while we review them where the concern is substantive, and we reply to the address you write from.
If anything here is unclear, or a product page has not lived up to it, tell us. We would rather correct a listing than have you receive something you did not expect. Contact form, email and WhatsApp support for orders and styling questions.
